Here are some shots of the video playing in a store in Ramsey, NJ.
Duluth Trading family of brands video
While at Duluth Trading, the company acquired Best Made Co., a high-end apparel and hardgoods company, and developed a new low-cost alternative brand to Duluth called 40 Grit. This project aimed to create an all-encompassing brand video that plays in retail stores to show each brand's unique styles and characteristics.